Embedded here, a little teaser video for The Story of Bottled Water, created by the same people behind "The Story of Stuff" (Wikipedia). Looks neat. I'm a big fan of tap water. I spend a fair amount of time in very poor communities in poor countries, with people who don't have access to safe drinking water. For them, like us, water is life—but it's also scarce or intermittent, contanimated, and a source of disease and death. I always come home feeling totally WTF'd at our obsession with bottled water, when our tap water is so accessible and among the world's purest.

(via Glen E. Friedman)